Evidence and Insights Generation
Generating robust insight and evidence to support decision making.
We gather data to generate actionable insights and evidence, supporting companies with both in-development and in-market products. These findings help stakeholders better understand diseases and make more informed decisions.
Services > Evidence and Insights Generation
End to end evidence support with disease specific knowledge
We design and deliver end-to-end evidence generation programmes that span the full study lifecycle. Our team leads each stage, including design, engagement, ethics, recruitment, analysis, and communication, ensuring studies are grounded in real-world relevance and scientific rigour.
We support both in-development and in-market products, generating robust data to inform strategy, support access, and improve outcomes. We deliver impactful studies across pharmaceuticals, biotechnology, and medical devices.
We apply a range of methodologies, from qualitative and quantitative approaches to mixed-methods and real-world data designs. All tailored to the specific research question and stakeholder needs. Our evidence supports:
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A deeper understanding of disease burden and lived experience
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More informed clinical, commercial, and policy decision-making
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Stronger treatment value demonstration for payers, regulators, and internal teams
Whether generating new data or leveraging existing sources, we act as a trusted research partner, ensuring findings are credible, relevant, and ready for action.
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PIVOT Research Studies
Population | Impact | Voice | Outcomes | Together
PIVOT studies are real-world evidence generation studies, co-designed with patients groups, with the purposes of being objective and independent sources of data in rare and unmet diseases.
These studies gather needed data, using a consistent methodology across multiple countries enabling cross-country and cross-region comparison. PIVOT gathers data to fill gaps in the disease evidence base to improve understanding of a specific disease.
By embedding patient voices at every stage, PIVOT ensures that findings are genuinely patient-centric and reflect real needs.
Impact
Provide a holistic view of the impact of an illness on individuals, healthcare systems, and society, or by a particular subgroup.
Voice
Gathers preferences, experiences and opinions on key aspects of living and managing the condition. This could include treatment, healthcare provision, and patient journey.
Outcomes
Capturing critical generic and disease specific outcomes, ultimately guiding targeted interventions, policy decisions, and the optimisation of patient care. Includes quality of life.
Evidence Generation
Services
Burden of Illness
We quantify the full impact of disease across clinical, economic, and humanistic dimensions to support decision-making and guide resource allocation.
Preference Research
We deliver rigorous preference exploration & elicitation studies that uncover what matters most to patients and stakeholders, informing strategy across product development, market access, and policy.
Outcomes Research
We generate real-world evidence on how interventions affect clinical, economic, and quality of life outcomes to support value demonstration and health system improvement.
Real-World Follow-Up
Studies
We design and conduct real-world follow-up studies to evaluate treatment performance, safety, and use in routine clinical practice.
Evidence Synthesis and
Gap Analysis
We synthesise existing evidence and identify knowledge gaps to inform strategic research planning and optimise resource use.
Secondary Database
Sourcing
We create tailored, high-quality real-world datasets from secondary sources to accelerate insights and support evidence generation.
Quality of Life and
Utility Studies
We measure how patients experience different health states to inform economic evaluations and support more patient-centred care.
Patient-Reported Outcome Measures (PROMs)
We design, adapt, and implement PROMs to capture patient experiences and inform care, research, and policy.
